The first impression is crucial

People you meet make quick decisions about you and the company you represent. Are they going to buy something from you? Listen to you? Hire you? It takes only a few seconds and during this brief moment of the meeting, they decide what they think of you. Whether it's your employees or whether it's at a work meeting or a negotiation. Will others instinctively gain confidence in you directly when you meet?

Research shows that the first impression is surprisingly important and that its impression determines what we think based on how we dress, communicate and act. It's only afterwards that you'll find out if you managed to reach out with your message or not. Because we have a natural tendency to assume our first impression and ignore any evidence of the opposite, it's just the first impression that plays a decisive role in your career and how colleagues perceive your leadership, your sales, communication, and marketing.

Invest in yourself. Why would else others do it?

Your area of responsibility is important and your message is important. It's about reaching your and company's results. Management, employees and customers should listen to what you want to convey so that you can make the changes and achieve the results you want.

The positive is that the process and the image others have if you are completely in control. You can build and create the image you want to convey. You can control everything you communicate, which is a combination of your clothes, your attitude, your communication and how you are in different contexts.